In the left pane, click on the little triangle to the left of the top level Provenance item. The scheme menu gets you connected to your Apple TV.
You might get an error message or two here – click on Fix It until they stop. Select your developer ID from the Team menu in the Identity section, as well. Change the Bundle Identifier to something different than what’s in there (I just replaced the bit between com and Provenance with my name, so it reads ). Next, click on the Provenance in the left-hand pane.